American eagle praised for lingerie campaign featuring models with disabilitles

American Eagle has won praise for its latest lingerie campaign for its sub-brand Aerie, which features female models with disabilities and chronic illnesses.

One of the models included in the Aerie Real campaign is pictured wearing a colostomy bag, while another has been photographed with her arm crutches and one woman poses in her wheelchair.

Each is wearing pieces from the popular label, including its signature bandeaus and lace bralets.

One model has type-1 diabetes and is pictured on the website wearing her insulin pump.

Aerie’s campaign imagery has been widely-shared on social media, with fans praising the brand for its forward-thinking initiative and its commitment to diverse representation, with a range of body types included.

“A model who looks like me!” one person wrote on Twitter alongside a snap of the model with an insulin pump tucked into her bra.

“@Aerie is doing something so special! i have never seen true diversity of age, ethnicity, ability, and size from a company in my life! this is representation!

“I literally cried when I saw this today. Thank you @Aerie for making my daughter a little less self conscious about her diabetes #realpeople #tidlookslikeme” added another person, speaking about the same image.

While the popular US label is known for its inclusive campaigns, this is arguably its most diverse yet.

“Now, more than ever, we want to encourage women everywhere to feel empowered to embrace their own unique qualities and beautiful real selves,” said Aerie’s global brand president, Jennifer Foyle with regards to the label’s commitment to body diversity.

The new campaign also includes sexual abuse survivor Aly Raisman, who told People: “I’m so proud to be in this campaign and to be able to pose in bra and underwear and in swimwear because I want to and I’m in control — I can do whatever I want.”

There’s Lingerie Starting at $2.50 at the Sale

Just because Prime Day is only on Amazon doesn’t mean the only deals are there. Tons of retailers not on Amazon are hosting their own sales this week. We’re all for a little healthy competition, especially when it means more steals across the board.

This week only, Love-beauty is cutting prices on its lingerie. Items are up to 50 percent off, and they start at $2.50. The sale begins today and ends Friday at midnight EST. Here are a few pieces that caught our eye:

1. Back Seam Thigh-High

Whether you’re using them just to tease your partner or legitimately to wear, this is a great deal for a classic piece.

2. Crotchless Pearl Thong

LARP as your inner Samantha Jones with this faux-pearl thong.

3. Satin Garter Belt

This black satin garter belt is simple enough that you can mix n’ match with any set of undies and stockings.

4. Red Lace Babydoll Set

It’s simple, cute, and at $12 for the babydoll and g-string, you really can’t afford not to.

5. Vibrating Deep-V Lace Teddy

The panty vibrator alone is worth double the price of this set.

Another 5 Cheap Lingerie Sets For Women

1.A Chemise Halter With A Beautiful Bow
With a beautiful babydoll top and matching panty, this lingerie set is an elegant piece that you’ll definitely want to show off. The chemise has thick halter straps that tie in a bow around the neck to match the large satin bow at the center of the subtle chest detail. It bellows at the top of the stomach with a see-through wispy fabric that opens down the mid-line. The panties are a matching thong that offers a little more modesty in the front and back than most; this is a gorgeous option for anyone that wants a classy, slightly revealing set.

 

2.A Modest Lace Slip With Matching Robe
Though technically marketed as bridal lingerie, this lingerie set has plenty of colors that make it a sexy ensemble for any occasion. The lace slip has a triangle bra with breathtaking floral detail that spills down to the hem with soft solid fabric along the sides and back. The dress is adjustable, fitting sizes small to XXL and it includes a matching G-string. In case you get cold, this set comes with a beautiful lace vintage robe with a convenient drawstring and matching detail on the hem, sleeves, and front. This is a timeless option with soft lace that’s comfortable to sleep in and wear around the house.

3.This Sexy Sheer Teddy With Sweet Polkadots

Walking the line between sexy and sweet, this sheer babydoll dress and thong set offsets its sexy cage-inspired straps and sheer fabric with cute polkadots and a little ruffle trim. It’s made from a nylon-spandex blend, has adjustable straps, and features a low back with additional cage detailing.

4.A Mesh Set With Teardrop Garter Belt
Three pieces complete this diaphanous lingerie set; it comes with a mesh bralette that’s slightly transparent with small cutouts on each side. This bra has adjustable straps with a hook and eye closure on the back band. The matching G-string includes the same contrasting stitching as the top and both fit sizes small to large. This set wouldn’t be complete without the high waist teardrop garter belt: made with incredibly well-crafted mesh material, it crisscrosses in the front with sexy cutouts and is fully open on the buttocks displaying matching teardrop cutouts on the sides.

5.This Designer Bodysuit That You Can Wear Out On The Town

This is the type of lingerie you can wear to bed or throw on with a pair of jeans to hit the bars. On the higher end of “cheap,” this designer bodysuit is well worth the extra few bucks if you have the means. It features the type of high-quality microfiber and fishnet mesh that you’d expect from a brand like Calvin Klein as well as incredible attention to detail showcased in the abstract oversize floral lace panels with lace trim at leg hem.

 

 

 

5 Cheap Lingerie Sets For Women

IMO, nothing says adulthood and empowerment like having an underwear drawer filled with beautiful pieces of
lingerie. Of course, growing a fierce collection takes time, but it doesn’t have to take all of your cash.
Contrary to popular belief, there are cheap lingerie sets for women that are so gorgeous that they give
high-end boutiques a run for their money.
Quality doesn’t always come with a high price tag, the fact of the matter is, unless you’re buying handmade
lingerie or eco-friendly intimates, it shouldn’t cost hundreds of dollars to own a negligee. Furthermore, if
you’re buying a lingerie set for a special occasion that you’ll likely never wear again, your wallet will
thank you for not making a steep investment. Whether you’re looking for something marital, kinky, lacy,
vintage or classic, there’s an affordable lingerie set with your name on it.

To prove it, I’ve sifted through the virtual racks of Amazon to find the best affordable lingerie in tons of
styles and sizes, so that you can stop worrying about how much something cost, and focus on how it makes you
feel.
1.An Erotic Bodysuit With A Racy Mask
Sure, this scantily-clad bodysuit is sexy, but it’s the playful matching eye mask that makes it a must-have.
The high cut leg and deep-V neckline is ultra-flirty and is available in red and black. The satin ties are
adjustable on this otherwise one-size fits all piece. Judging from the content reviewers on Amazon, this
erotic set is satisfying a wide range of sizes and heights.

2.A Lingerie Set That Is Both Sexy And Functional

One way to save money on lingerie is to opt for a set that is as functional as it is sexy. This lacy combo is
sold separately, which is great if you are a different size on top than you are on bottom, and both pieces
feature a healthy dose of spandex for an extra stretchy, comfy feel you can wear all day and night. The
deep-plunge V-neck bra has lightly-lined cotton cups, scalloped trim, and a uniquely gorgeous back that is
just as stunning as the front. The all-over lace bottoms have a low-rise waistband that won’t pinch or dig
into your sides.

3.A Warm Vintage Set With Plush Velvet
Treat yourself to a timeless velvet bra and high waist panty in this alluring lingerie set. This is a piece that definitely says casually sexy without trying and offers a vintage design that’s comfortable enough to sleep in. The bralette softly bunches between the breasts with a slight deep V-neckline and enough stretch to conform to your precise shape. The high-waist panties are ridiculously cute with a lace trim detail on the front and back edges. This set is available in a plush lavish green or a rich gold velvet and since the sizes do run small, it’s a great option for petites and small-breasted women to bask in the smooth warmth of velvet.


4.A Seriously Sexy Sheer Teddy In Plus Sizes
This seriously sexy sheer teddy features cage-inspired strap details, a little bit of lace, and satin waist
ribbon. The font offers a super deep V-neck plunge, and the rear is as equally flirty with its “cheeky” rear
cut. On a functional note, it features a snap closure cotton gusset and adjustable straps. Size-wise, it goes
up to 4X, and it comes in five colors, including classic black, an eye-catching red, and a must-see
millennial pink.


5.A Lacy Bra And Panty Set In Quirky Colors
There’s nothing basic about this bra and panty combination: it’s an adorable lingerie set to wear
underneath your outfit for those just-in-case occasions. The bralette is fully adjustable with unique side
straps that compliment the plush green lace detail and the matching Brazilian panty is adjustable on the
sides as well; this is a fun piece that you can easily conform to your body size. The complex lace detail is
definitely a nice break from the traditional floral designs and according to Amazon reviewers, the high
elastic and soft sheer fabric is quite comfortable and durable.

Meet the American Women Selling Lingerie to the Middle East And then there’s the lingerie stalls

Meet the American Women Selling Lingerie to the Middle East
And then there’s the lingerie stalls — typically a mix of cheap lacy bras, multi-pack cotton underwear, and sometimes, “marital aids” like skimpy nurse costumes. Middle-aged men, their arms often crossed and mood desultory, commonly staff these stalls. When I walk past, I always think the same thing: Not in a million years do I want to buy a bra from this guy.

The Middle East is not a monolith and cultural norms vary wildly — as does the experience of shopping for lingerie. In Saudi Arabia, where women have only been permitted to work in lingerie stores since 2012, there are no changing rooms, making it difficult to find the right fit. In affluent Dubai, on the other hand, the offerings mirror any fancy mall in Montreal, Paris, or Los Angeles. (I procured one of the sexiest lingerie sets I own — a sheer black number with purple trim — at a very well stocked Agent Provocateur in Doha.) But in small cities and villages across the region, there are still often very few options.

Noting the unevenness and sizable gaps in the market, two American women — Nicola Isabel and Christina Ganim — have launched Kenz, an online lingerie business in Ramallah, Palestine with the aim of bringing tasteful, well-fitting lingerie to the women of the Middle East through a convenient and discreet platform. “There are extremes,” says Ganim of the existing landscape for lingerie. “You’ll find both crazy costumes and boring-looking cotton underwear. We’re trying to fill the middle with everyday, tasteful, high-quality things.”

Kenz means treasure in Arabic. In addition to an online business, Ganim and Isabel also host pop up shops in Ramallah and have started the very first online lingerie bridal registry in the Middle East. Ganim and Isabel hope to one day design their own collection to sell alongside the international brands, like Le Mystere, Else, and Timpa, that they presently offer. While Kenz has hosted pop up events for shoppers in Ramallah, they have identified the affluent and e-commerce-loving Gulf region as their primary target market. They like the idea of one day opening a boutique in Palestine, but for now they’re focusing beyond its borders. “Our goal is to be the one-stop shop for lingerie,” says Ganim. “We want to eventually serve the entire Middle East and North Africa, from Morocco to Kuwait.”

Isabel and Ganim met in Ramallah several years ago, but they took their own distinct paths to end up there. Ganim, 29, was born in Jerusalem to a Palestinian family and raised between Palestine and New York City. She made her way back to Ramallah after college in Chicago. “I saw that the work I could do here could have more of an impact than working in a random job in the U.S.,” she says.

“I hate going to a store to try on lingerie. It’s cold and awkward. I like the experience of buying online, and we want to create a comfortable shopping experience for women.”

Isabel, on the other hand, is Italian-American and has no family connections to the region. The 27-year-old discovered the Israel-Palestine conflict when, at 16, she signed on to work at the Seeds of Peace summer camp, which brought together both sides in a bid for further understanding. “They usually bring Jewish or Arab Americans into the mix, but I just popped in there,” says Isabel. Her interest was further piqued after a high school visit to the region, and she returned to Palestine for a semester abroad while in college. She moved to Ramallah four years ago.

After becoming acquainted through mutual friends, Isabel and Ganim discovered a shared interest in nice lingerie, along with frustration over being unable to find higher-quality goods in Ramallah. “The lack of lingerie here sparked the idea — the ‘eh, this is gross’ feeling,” says Isabel. “I hate going to a store to try on lingerie. It’s cold and awkward. I like the experience of buying online, and we want to create a comfortable shopping experience for women.” Fit issues are a pervasive problem with lingerie, and Kenz offers free returns as well as fit tips on their website. They hope to roll out fit and style quizzes to help provide more curated content to browsing customers.

Kenz started from scratch, with self-funding from Ganim and Isabel and the encouragement of Palestine’s small but flourishing entrepreneurial community. “We just dived in and started Googling,” says Isabel. They hopped on a plane and went to a lingerie trade show in New York City to meet with different brands. They started off picking lingerie they themselves might like to own, but have since evolved to include bolder colors and prints. “We’ve realized that people in the region are obsessed with push-up bras, so we’re working to add more of those to the site,” says Isabel. They have done some formal market research, mostly by surveying women from their target market and gathering data from women who follow Kenz on social media.

Ramallah is the administrative capital of the Palestinian territories, which have been occupied by Israel since 1967. Ramallah’s entrepreneurial community is typically focused on business ideas that can virtually transcend the ubiquitous checkpoints. “It’s not the easiest place to be an entrepreneur,” says Ambar Amleh, Chief Operating Office at Ibtikar Fund, which invests in Palestinian startups. “There are many constraints that wouldn’t be present anywhere else. There are restrictions on movement — like when your team needs to come from Nablus [a Palestinian city] and Nablus is closed. Movement in and out is even harder. If you don’t have 3G [which was only introduced in the Palestinian territories last year], you can’t even test your own app.” Palestinian entrepreneurs are presently lobbying to make PayPal available.

But Kenz’s public face is a cheerful Goop-y lens into the world of tasteful lingerie and life’s little indulgences. Their Instagram feed is a mix of product shots (everything from simple sateen padded bras to black lace peignoirs), cultural references like Ramadan fasting tips, and girl-ish touches like glitter-frosted donuts and decadent ice cream sundaes melting under the hot Monaco sun. There are shout-outs to regional social media influencers and fashionistas – many of whom appear to be almost permanently on luxurious vacation.

The timing for Kenz is ideal, tapping into a broader global interest in the Arab fashion market. Thomson Reuters has reported that Muslim women are expected to spend $484 billion annually on clothing and shoes by 2019. Desires to tap into this market have become particularly acute in the last few years. In 2014, DKNY introduced a modest Ramadan collection styled by fashion editor Yalda Golsharifi and Tamara Al Gabbani, a fashion designer in Dubai. Earlier this year, Dolce & Gabbana launched a line of hijabs and abayas in Georgette and satin with lace details. H&M’s 2015 campaign features a woman looking incredibly chic in a hijab. And Conde Nast recently announced that Vogue Arabia will launch this autumn (first online, then in print) and will be headed by Saudi princess Deena Aljuhani Abdulaziz – a local fashion icon who owns concept boutiques in Riyadh and Doha.

Part of this growing market interest has been a reality check on pervasive Western ideas about women in the Middle East. “There’s a misconception that people don’t have high-fashion taste, but these are some of the biggest luxury clients on the planet,” says Katie Trotter, Fashion Director at Harper’s Bazaar Arabia. Al Gabbani, the face of the DKNY campaign, tires of the narrative of oppression imposed on Middle Eastern women. “People think that [Arab] women have no rights, that they don’t decide how they look and that they’re submissive,” she says. “Women dress the way they want to dress, and that should be respected.”

Moudi Al-Sulaima, who owns Tiraz Mix fashion boutique in Jeddah, notes that Kenz’s approach is a welcome combination of fashion forward and respectful of local norms. “Here in Saudi, we do not have many lingerie stores and most women buy them online or when they travel abroad,” she says. “But we’ve proven that you can be both fashionable and conservative.” And Al Gabbani says that Kenz hits the right note in underserviced but desirable area: “The behavior around lingerie is discreet but that doesn’t mean it doesn’t sell.”

Ganim and Isabel want to promote their business as by-women-for-women, and they consciously try to source from lingerie brands owned and operated by women, like Australian brand Kiss Kill, founded by two female friends. “We want to create a female-friendly workplace, and make this a place where women are celebrated and united,” says Ganim. But Isabel rejects that idea that a lingerie business in the Middle East is in any way revolutionary. “I’ve had a lot of [American] friends and family members express their shock and it just goes to show how little people know about life over here,” says Isabel. “It really fits into this Orientalist narrative about the region and how women are oppressed.”

As you might imagine, women in the Middle East have been wearing underwear for quite some time. For Isabel and Ganim, the bigger challenge of Kenz is not some sort of reinventing of regional fashion mores but rather working under a military occupation. “For us, here, the difficulties are way more about politics than gender,” says Isabel. “We’ve gotten press because what we’re doing is sort of a sexy topic to people in the United States. But the more revolutionary thing is trying to build something in Palestine.”

T.I. and Tiny celebrated their 7th wedding anniversary together on July 31 and the pics are too cute! They wrote the sweetest messages to each other and shared epic throwbacks!So, is the divorce officially off?

Tinys video features some of the celeb guest in attendance at the wedding, which was first officiated at a Miami courthouse and then celebrated with a ceremony at Miamis Star Island. The celebs who were notably in attendance seven years ago included: Angela Simmons, Ashanti, Bow Wow,Diamond, Jermaine Dupri, Kim Porter, Lil Scrappy, Nelly, Rasheeda, and Usher. Antonia “Toya” Carter, Kandi Burruss and Monicawere all bridesmaids. Jamie Foxx and El DeBarge serenaded the newlyweds before their guests were treated to a show of fireworks.

Mr. H,as he referred to himself in his post, was the first to share sweet memories of the pair on Instagram. And, he made it seem like the two are back together! In a collage of photos from the day they said, I do,Tip wrote, Happy 7th Anniversary Mrs H.Looking at these picsSeems like the time flew by.The rest of his caption read: Never a dull moment… Everyday we LIT!!!! Stay Making this Family shit look sexy. They aint never seen shit like US!!!! Cant expect nobody to understand this thing of ours; its unfathomable to most. Through the good & bad we stay up,whether right or wrong we gon RIDE!!! Thats all I can ask for.

When Tiny filed for divorce, back in Dec. 2016, things didnt seem too bright for their future; especially, when Tip started to spend some time with Instagram model, Bernice Burgos. The two were rumored to be having an affair, which was the reported reason Tiny filed. However, Bernice has denied that she and Tip were ever romantically involved. In fact, she claimed their relationship was strictly business.So, the real question is, whats the deal T.I. and Tiny?

T.I. and Tinys touching tributes came right on the heels of their family vacation! The musicians — whove seemingly been working to repair their tumultuous relationship — vacationed with their kids in the Bahamas. T.I. even shared a family photo, where the Harris fam looked picture perfect in matching wetsuits.

And, the love-fest wasnt done there. Tiny took to Instagram right after Tip, where she shared an emotional video collage from their wedding day! Still one of the Best most rememberable days of my life,she gushed. The day I walked down that isle to marry the man to make all my dreams come true because it was & still is wedding a girl could only dream for ; still today Very hard to top. From singing me down the isle to The Great Debargesinging at reception to my cake coming down frm the ceiling, to all our family & friends & super stars that showed up for our day. I could go on & on! Thx a million Mr. Harris & Happy 7th Anniversary . Too cute!

On this very day in 2010, T.I., 36, andTameka TinyHarris, 42, tied the knot in a lavish, star-studded wedding in Miami! Now, fast-forward to seven years later, and they have three biological children together —Clifford “King” Joseph Harris III, Major Philant Harris and Heiress — and a history of wild and loving memories. And, although the two were set to divorce, with Tiny having filed in Dec. 2016, it looks like T.I. and Tiny may have chucked the papers in the trash! The pair celebrated their seventh wedding anniversary on July 31, where they honored each other in sweet Instagram posts, which you can view, below!

MeUndies Thinks Fun Is What’s Missing from Underwear Shopping

Eleven minutes and 58 seconds. That’s how long the recorder has been running before Bryan Lalezarian, the CEO of underwear startup MeUndies, tugs down the waist of his jeans and shows me his underwear, to effectively demonstrate just how excited people get about their MeUndies briefs. Two seconds later, the head of PR and social media, Greg Fass, follows suit.

“How many times have you been at a party and you tell someone you work at MeUndies and they grab their waistband and they show you it’s purple?” Lalezarian asks, flipping over the waistband of his Lovestruck briefs to show the grapey purple inner lining. Fass flashes the purple underside of his own flaming orange pair in response. “They all have purple waistbands, that’s our signature color. When else have you had someone show you their underwear like that?” Never, I say, while simultaneously holding a frantic inner debate about how many milliseconds an intrigued-but-not-too-intrigued stare at this man’s briefs is supposed to last.

If this is weird for anyone else, they don’t let on. Lalezarian, a 30-something former investment banker who ditched the hedge fund career track in favor of a riskier life in startups, self-identifies as the least creative guy in the group. He wears the brainy Zuckerberg look well: non-descript black T-shirt, dark wash jeans, and a brand new wedding ring on his left hand. Fass, on the other hand, is decked out in MeUndies loungewear and a Knicks cap and frequently shows up in the company’s Snapchats. He was one of the original MeUndies employees along with the founder, Jonathan Shokrian, before Lalezarian came on “to CEO us,” as Fass puts it.

Image: MeUndies

MeUndies is a direct-to-consumer business that bills itself as the online destination for the perfect pair of underwear — a life-changing experience, the website boasts — and, while it started with a focus on men’s briefs, it has recently been pouring more resources into building out its women’s line. The prices are ambitious, the marketing has been compared to American Apparel, and the team hopes to become a household name in underwear within the next two decades.

“[Underwear shopping] is not a great experience,” Lalezarian says. “It was obvious to us that there’s such a better way to do it. The way we describe it in house is ‘un-boring comfort.’ The core of our company is to have fun, it’s what we really like to promote, and underwear is our vehicle for doing that.”

The company employs 40 people in a brand new office-slash-warehouse in Culver City, California, two doors down from a circus training school. When I visit, the team is still getting used to working out of an office that has windows and a parking lot, let alone a gym and beer tap-equipped kitchen. The front half of the office is filled with long desks and empty chairs ready to be filled with new hires, and the back half acts as a small distribution center where boxes and boxes of underwear are stacked up from floor to ceiling, waiting to be shipped.

The prices are ambitious, the marketing has been compared to American Apparel, and the team hopes to become a household name.

MeUndies sells its underwear a couple different ways: in individual pairs for $16 to $18, in packs of various sizes for $42 to $4,000 (yes, $4,000), or as a subscription service. About 20% of MeUndies customers are subscribers, Lalezarian tells me, and this is where the customer engagement really comes into play. Users who sign up for the subscription service get MeUndies’ design of the month delivered to their door on the first of each month for $14 per pair. Each package comes with a corresponding knickknack; for example, a pebble-printed credit card holder for November’s Pebble theme, a zombie-fied deck of playing cards for October’s Rocking Dead theme, and a keychain with a bottle opener attached for July’s Summer Lovin’ theme. The trinkets combined with loud, playful underwear designs make each purchase a shareable experience, which isn’t always easy to come by when you’re selling underwear.

“The fact that we have guys who are showing their other guy friends what color of underwear they are wearing is a totally new thought,” Lalezarian says. “No guy would ever want to show anybody else his underwear. But now that there’s this personality to it, that it’s not so boring and black and white, it creates that feeling of ‘I want to show my friend this and tell them about this,’ which is how word of mouth has been so big for us.”

Image: MeUndies

Women’s underwear, on the other hand, is slightly newer territory for the brand. While MeUndies has sold to both men and women since its inception, it only carried one women’s style, the Cheeky Brief, up until this year. In May, the brand launched the “All of Me” collection, MeUndies’ first big expansion into women’s products. The collection includes three different fits: a bikini, a boyshort, and a thong, and each type was tested out on a sample group of 300 to 400 of the brand’s most devoted female shoppers before going into mass production.

Plus, when you’re buying a houndstooth-printed thong, you’re buying into the whole brand experience, which Lalezarian and his team have worked hard to perfect at MeUndies. Each underwear purchase comes with a complimentary MeUndies snapback (“to better help you show off that MeUndies pride,” an enclosed note explains). In years past, condoms were included with each purchase. When you order, the confirmation email comes from a mysterious person named “Jen,” who also sends out periodic email blasts and Snapchats. The company built a billboard campaign around her; driving around Los Angeles, you’re bound to come across a grapey purple billboard that simply says “Who is Jen?” alongside the MeUndies logo. When I ask Fass to explain further, he passes, saying that it would spoil the fun.

While MeUndies underwear doesn’t come cheap — $18 for that houndstooth-printed thong is way more commitment than the typical seven for $27 deal that can be found at Victoria’s Secret — Lalezarian doesn’t seem too worried about the competition. “We’re making a product that doesn’t compare to Victoria’s Secret,” he tells me. “The quality is much different, the design is different. Ours lasts a lot longer. With Victoria’s Secret, you’re probably buying more frequently than you would here. Women more than men tend to think of underwear as a disposable product. You wear it for six months then you throw it out and buy it again. That’s part of the way Victoria’s Secret has trained women to buy underwear, it gets you in the store frequently. It’s a bit different for men, they invest in the long run. In terms of quality our underwear is lasting a lot longer, you’re not replacing it as often and it’s a lot more unique.”

“Women more than men tend to think of underwear as a disposable product.”

On the marketing front, MeUndies takes an irreverent approach that, more often than not, toes a rather bro-friendly line. When Dallas Cowboys running back Joesph Randle made headlines for shoplifting underwear from a Dillard’s in Texas, MeUndies swooped in to set Randle up with a constant stream of MeUndies briefs and donated the equivalency of his fine to a Dallas-area charity. Similarly, when Seattle Seahawks running back Marshawn Lynch got fined for grabbing his crotch in celebration after making a touchdown, MeUndies set him up with his own supply of underwear and offered to match his fine with a charitable donation to Lynch’s foundation every time he grabbed his crotch in last year’s Super Bowl.

“Those types of stories are a lot more engaging than advertisements,” Lalezarian says. “Not many brands are willing to do what we did in that case. The kinds of guys who watch ESPN and watch football can admire us for taking that bold step.”

Not that MeUndies’ advertisements are a snooze in comparison. When Facebook banned an overly sexual MeUndies ad in 2014, the brand responded by circulating another Facebook ad mocking the company for banning the ad and asking viewers to click through to a “Too Hot For Facebook” section of the site to see the uncensored ads. Click-through rates quadrupled on that ad, according to Digiday.

Image: MeUndies

The brand got press for advertising on a porn site in 2013, in the form of a banner ad showcasing a woman with her face turned away, wearing nothing but socks and “SHE LIKES LONG _OCKS” written in block letters over the image. (The American Apparel comparisons really come into focus here.) MeUndies ads regularly appear on comedian Bill Burr’s podcast; in one episode, he opens with discussing the virtues of “slapping the shit” out of a woman and then, 20 minutes later, sings a MeUndies jingle and shills the briefs. When rapper Lil Dicky gets to the part of his live show where he gives a woman in the audience a lap dance, he does it in MeUndies briefs.

Lalezarian says that any controversy that the brand attracts for its stunts is worth it, although he acknowledges that the team learned that negative reactions tend to have more reach. In any case, it doesn’t seem to be slowing the brand’s growth. On social, MeUndies regularly engages with over 200,000 Facebook followers, although Fass says the brand’s most active platform is Instagram, which has grown from 30,000 followers to 110,000 followers in just under a year. Fass credits the growth to a combination of using Instagram personalities (including LA’s own cookie genius) to promote the underwear and encouraging customers to share their own photos of MeUndies on the platform.

“I think people want to see interesting photos of people in their underwear.”

“One thing we really love to do is [show] people in underwear doing things,” Fass explains. “I know it sounds really simple, but when someone is out doing something that they’d normally be doing in full clothes, but they’re doing it in underwear, it makes a great photo, so we’re kind of lucky in that sense. I think people want to see interesting photos of people in their underwear.” Next year, Fass is aiming to hit half a million followers on Instagram.

MeUndies may still be small but it’s attracting a variety of talent away from impressive brands: the company just hired its first creative director from Beats by Dre, where he held the same position, and MeUndies’ head of product development spent time at Target and Abercrombie & Fitch before crossing over into start-up life. “I think we’ve built an incredible team,” Lalezarian says. “There’s a special magic to the culture we have here that is really hard to replicate, and it takes time.”

Lalezarian has his sights set on a couple hundred million in revenue, which he says is in view as long as the team keeps honing MeUndies’ obsessive, weirdly passionate culture of underwear. “You know how Clark Kent has a Superman outfit on under his shirt and no one knows? It’s kind of the same thing with the underwear you’re wearing that day,” Lalezarian tells me. “It gives you a sense of confidence. It sounds crazy, but there is something special about this category that’s been forgotten.”

Lingerie brand has their Facebook ad pulled for being too sexual

THE DESIGNERS behind an up and coming lingerie label, A Summer of Love, have been left “shocked” and “disappointed” after their Facebook ad campaign was pulled for being “too sexual” and showing “excessive amounts of skin”.

The women behind the brand, 27-year-old Yasmine Staub and her best friend 37-year-old Lauren Carter, claimed to have submitted their ad to Facebook using images which they believed were not of a sexual nature, but simply ;showed off their beach-inspired brand by celebrating femininity with lace and flowers;.

We had been putting the brand together for 6 months, and planned to use Facebook as a big part of our launch,; Ms Staub, who was born in Perth but currently living in Los Angeles, told news.com.au.

The ad originally went up as part of the verification process, but then we were notified by Facebook that it had been pulled down because it was too sexually explicit.;Too sexy for Facebook?Source:Supplied

The women, who have both modelled previously and are featured in the photographs, said the fact their images were deemed ;too sexual; compared to other content that is available on Facebook left them feeling disappointed and outraged.

It;s such an outdated attitude, and reinforces all the negative stigma surrounding women;s bodies,; Ms Staub said.

[Banning our ad] shames women who are confident and proud of being a woman. Ultimately, we felt it was slut shaming.;

The exchange between Ms Staub and Facebook suggested the women recreate their ad if they wish to boost their post in the future, and ultimately generate more people to their site.

Your ad was disapproved because the image being used in the ad shows excessive skin,; the Facebook message, which was sent to Ms Staub, read.

Ads with a sexual undertone are not allowed. This applies even if your underlying product is represented by image (ex: lingerie, condoms, sexual health books).;

After following up with an enquiry about which image had in fact breached Facebook;s policy of ;avoiding images that are overly sexual;, Ms Staub said she never received a response from Facebook ; and instead had their enquiry and conversation closed by the social media site.A Summer of Love had their Facebook ad removed for showing ‘excess skin’.Source:Supplied

News.com.au contacted Facebook Australia, who said if the women removed the image of Ms Carter in the white bralette where her nipple can be seen, there ;shouldn;t; be an issue with their ad.

One of the images is clearly against our Community Standards and Advertising Policies,; a spokesperson said.

If they omit that image, then their advert should be good to go.;

According to Facebook;s terms and conditions, ;images may not be overly sexual, imply nudity, show excessive amounts of skin or cleavage, or focus unnecessarily on body parts ; even if portrayed for artistic or educational reasons.;The image is ‘clearly against’ what Facebook believe is too sexual in nature, and shows too much skin.Source:Supplied

Facebook Adverts allow people to create targeted adverts to reach different audiences and meet business goals. With more than 1.4 billion people using Facebook to connect with people right around the world, an advert can be tailored to a select audience, location, age and interest.

The appeal of creating an advert for a small business, such as Ms Staub and Ms Carter;s lingerie brand, means they were hoping to get more people visiting their newly established Facebook page and website.

While the girls are still allowed to keep the images on the brands actual Facebook page, they are not allowed to use them as part of an advert.Yasmine Staub, left and Lauren Carter, right, were left disappointed that Facebook found their ads too sexual or the social media platform.Source:Instagram

The business owners claim they are yet to formally hear from Facebook about which image is breaching the advertising standards, and admitted the platform will be difficult to use when trying to advertise their brand in the future.

Almost every other business can use Facebook to sell their products ; lingerie should not be exempt from using this platform just because there are some people are offended by women;s bodies,; Ms Carter said.

We definitely plan on trying [to use Facebook adverts again]. But we are wary something totally compliant with the rules might get taken down, simply because we feature women in lingerie in our ads. It;s a core part of our fashion line.;‘How dare we be made ashamed and sexualised when our intent was to celebrate femininity and self confidence’.Source:Supplied

Just last month, Bras and Things pulled an ad campaign from their stores which featured Australia;s Next Top Model contestant Simone Holtznagel, after it was described as ;amateur porn; by shoppers who were offended by the commercial.

The campaign, which resembles a Playboy ad, featured close ups of Ms Holtznagel;s body wearing the lingerie, posing in a series of sexual positions and flaunting the latest line of lingerie.

Ms Staub and Ms Carter said it has become insulting how some people view lingerie campaigns, and that it made them feel that ;being a woman with a body is a problem;.

How dare we be made ashamed and sexualised when our intent was to celebrate femininity and self confidence,; Ms Carter said.Still from Simone Holtznagel Bras N Things advertising clip, which was banned from playing in store after some customers saw it as ‘amateur porn’.Source:Instagram

Simone looks absolutely gorgeous, She looks beautiful and tasteful. There is absolutely nothing in this ad that offends me.

As a woman I am inspired by the way she presents herself. The shoot is nothing but beautiful and inspirational!;

What angered the girls most about the decision towards their ad is the fact other pages are able to exist on the social media site, such as Blokes Advice ; which was shut down recently following negative media attention.

While majority of the posts made in the group were men sharing pictures of cars, barbecues, man cave setups and home bars, some members would entertain each other with graphic descriptions of rape, revenge porn and violence against women.

Having our ad taken down was a big blow, and something that shocked us,; Ms Staub said.

We are subjected to violence all over the internet. But it seems an image of a woman projecting confidence and self worth creates more outrage than the violence.

What is so offensive to me personally is that A Summer of Love is a brand made for women by women. Our brand is about celebrating femininity and confidence.

Figure out your perfect Babydoll Chemise

Treating yourself to some lovely lingerie to impress that special someone has

become a time-honoured Valentine’s Day tradition. But with the array of underwear
on offer, it can be hard to know where to start – and what suits.

“Lingerie is such a personal choice and is very much about enhancing your body
shape – it should fit impeccably,” says Marks and Spencer’s head of lingerie design
Soozie Jenkinson.

“Get fitted!” she urges. “At least every six months. There are lots of factors
which can affect your body shape and size, so It’s important to check your size
when you buy new bras, to ensure you’re wearing the right size for your current
shape.”

And how do you know when a bra fits properly?

“Make sure the wire is not digging in, and the centre front of bra should sit flat
against the chest,” Jenkinson advises. “Make sure your bust is contained fully
within cup, and ensure your bra straps are secure but not tight. If you remove the
straps, your bra should continue to support your breast.”

Whether you’re skinny, curvy or anywhere in between, here’s some expert advice on
the styles to flatter every figure…

SLIM PICKINGS

When it comes to clothes, straight-up-and-down boyish frames make everything look
good, but lingerie can be a bit trickier.

“If you want to create curves, then look for a padded bra; there are lots of
different types of padding for either a subtle enhancement or a more dramatic
effect,” says Agnes Dewhirst, junior buyer at Figleaves.com. “There are also lots
of beautiful triangle shape bras or half cup bras that look great on more petite
figures, from brands like Aubade or Calvin Klein.”

AHEAD OF THE CURVE

If you’re in possession of hourglass curves, lucky you, almost any type of lingerie
suits, so it’s up to you whether you want to enhance what you’ve got, go all-out in
a seriously seductive set, or choose something more delicate and demure.

“Having a bigger bust used to mean boring and frumpy bras, but not any more,” says
Dewhirst. “There is a lot more choice, no matter your cup size, with bras that have
been designed with both support and style in mind. For something sexier, try the
Pour Moi Forbidden range.”

PERFECT PEAR

For pear shapes, a well-fitting bra is just as important, but finding flattering
bottoms is the tricky part.

“Generally, a brief shape or any knicker style that is narrower at the hip will be
more flattering on a pear-shaped figure. A deep short may enhance the width of your
hips, but if the styling has a vintage feel, this can also create a desirable pin-
up effect,” says Dewhirst. “A basque really adds to a seductive look, especially
with the addition of stockings. Or alternatively, choose a baby-doll, either with a
built in bra or soft cups.”

“Women with larger cup sizes may feel more secure in a side support style, or a bra
made in a more rigid embroidery to give more support,” Dewhirst says. “If you are
fuller in the top of your breasts, look for bras with lace at the top of the cup,
as this will stretch and be more forgiving, while also providing support in the
bottom of the cup.”

“A T-shirt bra can also offer great support from a D up to a GG cup,” she suggests,
“as the foam helps to provide support for the bust.”

BUY IT NOW

Are you dreaming of a romantic escape this Valentine’s weekend, strolling the
waterways of Amsterdam carrying a bunch of tulips? Us too, but since it’s unlikely
to happen, we’re consoling ourselves with White Stuff’s Little Amsterdam
collection, a sweet spring selection peppered with tulip, clog and coffee cup
prints. Going Dutch never looked so chic.

Lingerie sales don’t usually start to hot up until the January pay day has passed,
but George at Asda reports a 37% surge in the last week of the month, even though a
third of people polled admit they’re down to their last $50. It may, in part, be
due to the cold weather, as 77% of women surveyed said they’d rather have a cosy
night in than a night out with the girls at this time of year, while a third said
they were looking forward to flaunting the results of their post-Christmas diets.

STYLE STEAL

A Jenny Packham ready-to-wear gown will set you back several thousand pounds, but
now there’s a way to get your hands on one for a fraction of the price. OK,
technically it is a nightie, but the raspberry silk Hollyhock Night Gown, with its
gorgeous low back and diamante detailing, definitely deserves to be seen outside
the bedroom.

wanted: a bohemian dress baby doll

when the temperature goes up, the things are usually minimal clothing. i dream of
having to put on a piece of a soft – doped to live one day, light and comfortable.

over the years: jansenism style this season, in our wardrobe brand in the seventies
accommodating ethno hippisants printed volumes in the short and loose, more sensual
and details (such as a bare back. with its large flower motifs, the neck, the back
and the warm hues of cut this baby doll free people seems therefore to be an ideal
candidate to satisfy our needs music & fashion.

real slinky boho, which is, in fact, require very little additional devices to be
nimber silhouette of a mild summer. not to mention the style of peace and love,
that will enable them to participate in many of them the rock, casual or bohemian.

in practice, try to temper his dna with the duo to carbon black blazer boots or
trio perfecto licorice shirt jeans boots lace up open scope. to draw more
“woodstock”, the dress khaki jacket is married to mix ankle boots camel fine gold
rings, or even the whole bedazzled jean jacket sleeves roulottees scope glasses
aviators sandal strap. the wise will finally end with a long and waistcoat, camel
and a pair of white sneakers.

ps: underwear, the small, will not hesitate to make a bra. others may wear a bra
invisible underwear, or rely on an apparent.