August 5 is National Underwear Day, but celebrities can celebrate the holiday a little differently. They can wear their own lingerie collections. Several celebs, from models to musicians, have started designing their own panties, bras and more.
Rihanna is amazing at pretty much everything, so it’s no surprise that her Savage x Fenty lingerie line started selling out as soon as it was released earlier this year. The singer and “Ocean’s 8” actress has included everything you’d expect from an underwear line and more. In addition to bras, panties and sleepwear, the line also includes fuzzy handcuffs, whips and nipple pasties.
Heidi Klum can also spend National Underwear Day in undies she designed. She launched her Heidi Klum Intimates in 2015. The line has lingerie for every occasion, from everyday cotton bikinis to maternity bras.
“In addition to spending a majority of my career modeling lingerie, I am also a woman whose body has changed over the years. I am a mother of four children so I genuinely understand the importance of finding the right lingerie. I want women everywhere to feel sexy, empowered and confident in my collection every time they wear it,” Klum notes on the brand’s website.
Elle MacPherson launched her line of underwear in 1990. Now known as Elle MacPherson Body, the line is still going strong nearly thirty years later. The line includes bras, panties and sleepwear.
Dita Von Teese’s love for all things retro inspired her glamorous line of underwear. While the burlesque performer loves bustiers and garter belts, there are plenty of items that are suitable for everyday wear as well.
Ashley Graham has a plus-size lingerie collection. Some retailers offer only a few basics in their largest sizes, and the designs are often more functional than pretty. The plus-size model aims to make other women feel sexy in their underwear, even if they’re well above a DD.
Rosie Huntington-Whiteley has had her Rosie for Autograph collection for over five years now, and part of that is her lingerie line. With prices starting at £10 for “knickers” and £25 for bras, it’s a rather affordable line. Unfortunately, British retailer Marks and Spencer hasn’t started selling Huntington-Whiteley’s line in the U.S. yet.