And on Wednesday the 21-year-old Keeping Up With The Kardashians star debuted in yet another high-profile campaign: LaPerla, one of the top lingerie brands in the world.
The sister of Kim, Kourtney and Khloe Kardashian looked spectacular in a red lace slip with matching underwear as she leaned back on a shelf for the new Spring/Summer 2017 collection.
In another shot, the siren looked flawless as she sat with her legs open in a black suit.
The reality TV star shockingly wore no bra, which the brand is known for, as she modeled a fitted, one-button black satin tuxedo jacket with a floral piping.
The E! doll wore slacks in the same floral pattern that was on the piping of the jacket. She held onto a purse.
Her image was covered by a faint image of shattered glass in an arty shoot by fashion and celebrity photographer Steven Klein, who is best known for shooting Brad Pitt and Angelina Jolie for W magazine.
The Vogue favorite was also seen in a beige lace and silk slip nightie that laced up the back.
La Perla is an Italian luxury lifestyle company owned by entrepreneur Silvio Scaglia through the Pacific Global Management holding. Historically a lingerie brand, La Perla has expanded into lifestyle offerings including beachwear, sleepwear, bags, shoes and ready-to-wear.
A spokesperson for the brand said: ‘Kendall is the new star of this campaign and was personally selected by La Perla’s creative director, Julia Haart to interpret the highly innovative path that the brand has set out on.’
It was added: ‘Kendall’s contemporary charisma adds an unmistakable touch to every garment, simultaneously highlighting the modernity and the relaxed, self-assured elegance of each piece she wears.’
Kendall is no stranger to modeling lingerie. Last year she walked in the Victoria’s Secret fashion show alongside friend Gigi Hadid.
She also has contracts with Estee Lauder and Calvin Klein.
Also in the LaPerla campaign is Isabeli Fontana, a 33-year-old Brazilian model.
The stunner wore a black lace bustier bra with thin straps and matching high-waisted underwear that covered her stomach.
Black six inch heels added even more sex appeal as the import sat with one leg up in a modern-looking chair. In the background was a piece of fabric on fire.
The beauty was also seen in the same red lace pattern that Kendall wore, but Isabeli’s outfit was a bra and panties. Peep toes heels were her only accessory.
Liu Wen added some drama to the mix. She renews her role as ambassador of the La Perla style in the Far East.
According to the press release she ‘reveals her more intense and sensual side.’
The theme of the shoot was ‘the liberation of every woman from the need to suffer for beauty,’ LaPerla stated.
The beauty wore a colorful dress as well as a black lace gown.
‘Shattered glass, bra bursting in flame, an antiquated constrictive corset. These symbolic images have been chosen by American photographer Steven Klein to underline the key concept of the new La Perla SS17 campaign,’ it was added.
‘The campaign shot by Steven Klein is broken down into a series of images full of intense colors that focus on the luxury of the silks and the exclusive fabrics which represent the soul not only of the lingerie garments but also of the new ready-to-wear collection which has marked Julia Haart’s arrival as creative director,’ the release finished.
The shoot was held in New York under the artistic direction of Fabien Baron.